THE GLEY WAY
FIELD NOTES
Building a Premium Athlete Media Property Around a 3X MLB All-Star.
In partnership with 3× MLB All-Star Gleyber Torres, Second Nature launched The Gley Way — a cinéma vérité–style look into his life beyond the diamond. Shot during the off-season, the series offers an unfiltered, immersive perspective on training, culture, family, and the rhythm of life away from the spotlight.
We developed the creative direction, structured the narrative arc, and scaled long-form YouTube storytelling into high-impact social distribution. The result is an athlete-owned media property designed to deepen fan connection, expand global reach, and establish a sustainable content ecosystem beyond the game.
VICTORIES
From Off-Season Access to Multi-Platform Media System Built for Global Engagement.
25+
Premium Assets
Produced in
45 Minutes
35K+
Views Across
Launch Content
2K+
Audience
Engagements
We Drive Your Brand’s Content Engine and Growth Channels.
Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.
We help athletes, founders, and brands turn vision into scalable growth through strategy, content, and creative execution.