WASHINGTON APPLES
FIELD NOTES
Activating a Global Produce Brand Through Athlete-Led Creative for Latin American Markets.
The Washington Apple Commission partnered with Julio Rodríguez of the Seattle Mariners to support their 2026 marketing initiatives across Latin America. Our role was to concept, direct, and capture high-value visual assets that aligned with both the athlete’s cultural influence and the brand’s international growth strategy.
Within a focused 60-minute production window, we delivered premium, campaign-ready creative built for paid media, retail support, and digital distribution across Spanish-speaking markets. The objective was clear: elevate perception, localize relevance, and provide the Commission with scalable assets capable of supporting cross-border marketing efforts at a national level.
VICTORIES
High-Impact Visual Infrastructure Delivered for Latin American Market Expansion.
25+
Premium Assets
Produced in
45 Minutes
35K+
Views Across
Launch Content
2K+
Audience
Engagements
We Drive Your Brand’s Content Engine and Growth Channels.
Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.
We help athletes, founders, and brands turn vision into scalable growth through strategy, content, and creative execution.