Second Nature partnered with Alessi Foods to execute a three-year brand recalibration strategy focused on elevating creative standards, expanding top-of-funnel reach through creator partnerships, and activating a modern direct-to-consumer engine. By raising the visual bar, introducing trusted food creators, and launching a new Shopify platform supported by paid media, the brand has more than doubled channel growth in year two and generated over 50,000 site visits within the first four months of launch — positioning Alessi for sustained, compounding growth.