BLAKE SNELL X PLAYERS HEALTH
FIELD NOTES
Brokering the Partnership. Directing the Narrative. Delivering Cultural Relevance.
Second Nature played a pivotal role in architecting the partnership between Blake Snell and Players Health — brokering the athlete relationship and shaping the strategic foundation from day one. From there, we creative directed the full activation and announcement campaign, executing a focused 60-minute content shoot in Arizona designed for maximum output and narrative clarity. The result was a premium launch moment that positioned the partnership with authority, culminating in feature coverage in Forbes and establishing immediate credibility across sport and business.
VICTORIES
From Partnership to Press — A Strategic Athlete Activation Delivered at Speed.
25+
High-Impact
Assets Produced
in a Single Shoot
15K
Organic
Engagement
in 24 Hours
400K+
Audience
Reach in First-Day
Launch
We Drive Your Brand’s Content Engine and Growth Channels.
Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.
We help athletes, founders, and brands turn vision into scalable growth through strategy, content, and creative execution.