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THE CREATIVE HOUSE

OUR STORY

Years spent inside global athletic and entertainment brands shaped a deep understanding of how modern brands are built — from product and design to culture and community. Today, that experience is applied with precision to help clients create relevance, momentum, and long-term growth.

Our Team & Partners

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Frank DiPinto

Founder

Former EA Sports Creative Director, Adidas Design Director, Majestic Athletic Art Director, Former NCAA Athlete

  • Instagram
  • LinkedIn
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Jason Berry

Brand Strategy

Former Director of Brand Strategy at Players Health, Adidas

  • LinkedIn
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Jake Swad

Account Director & Social Strategist

Masters in Arts, Social & Emerging Media, Bachelor of Science in Finance, Former NCAA Athlete

  • LinkedIn
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Wade Martin

Social Strategist

Bachelor of Science in Marketing, Former NCAA Athlete

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Alex Restivo

Product Strategy

Numerous Director Roles with Nike, Converse in Product and Talent

  • LinkedIn
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MyKell Greene

Content Director

Tampa-Based Videographer/Photographer of Athletes & Musicians

  • Instagram
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Roberto

Production Director

Tampa-Based Production Expert on Multiple 6-Figure Shoots

  • Instagram

"On A Mission To Apply Global Sports Brand Strategy & Creative Direction To Brands In Need Of The Missing Piece." 

Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.

A MESSAGE FROM THE FOUNDER

A Systematic Playbook Designed From Years of Adidas Brand Strategy, Nike Product Activations, Consumer Gamification Modeling & Built For Brands & Athletes Aspiring To Grow, Sell, Create or Expand Their Brand Presence. 

I built Second Nature to solve a problem I saw firsthand. At adidas, Nike, and EA Sports, the best work came from alignment — product, story, and culture all working together. Most brands don’t have that. They have fragmented teams, disconnected efforts, and no clear system. Second Nature is that system. We integrate into your business, elevate how you show up, and build a foundation designed for growth — creatively, culturally, and commercially.

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PLUG INTO OUR SYSTEM

Brand & Digital Foundations

We build the core brand and digital infrastructure that everything else relies on — positioning, visual identity, messaging, and web platforms designed to scale with your business. This work ensures clarity, consistency, and alignment before content, campaigns, or growth efforts begin.

Strategy & Planning

Every engagement starts with a plan. We define brand narrative, content direction, channel priorities, and quarterly execution frameworks so teams aren’t reacting week to week. This is where momentum is created — and wasted effort is eliminated.

Content Systems
& Production

We design and produce content in systems, not one-offs. From brand shoots to short-form, campaigns, and ongoing publishing, everything is built for reuse, scale, and consistency. The result is a repeatable content engine — not constant reinvention.

Distribution
& Growth Channels

Great content only works if it’s seen. We support organic and paid distribution strategies that amplify what’s already working — across social, partnerships, and media. Distribution is treated as an extension of the brand, not an afterthought.

See How Our System Works

Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.
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Blake Snell
x Players Health

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Alessi Foods
x Shopify

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Julio Rodriguez x Washington Apples

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Darian Mensah

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We help athletes, founders, and brands turn vision into scalable growth through strategy, content, and creative execution.

What best describes your role or brand?

creative@2ndntr.com

Tel: 585-339-8739

709 South Oregon Ave.

Tampa, FL 33606

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