CASA DE KLUB
FIELD NOTES
Architecting a Modern Baseball Media Brand Built Around Unfiltered Player Access.
In partnership with 2× Cy Young winner Corey Kluber and former Arizona Wildcat Tyler Casagrande, Second Nature built and managed the entire Casa De Klub ecosystem from the ground up. From brand identity and visual direction to full-length production, YouTube distribution, audio publishing, in-studio capture, behind-the-scenes content, and social amplification — every touchpoint was architected for scale.
The vision was simple: create true locker-room access to elite MLB talent — conversations fans rarely hear and perspectives they rarely experience. With A-list guests and premium studio execution, Casa De Klub quickly became one of the fastest-growing player-led podcasts in baseball, blending authenticity with production standards typically reserved for major networks.
VICTORIES
From Athlete-Led Concept to One of Baseball’s Fastest-Growing Podcast Brands.
25+
Episodes
Produced
15M+
Views Across
Launch Content
487K+
Audience
Engagements
We Drive Your Brand’s Content Engine and Growth Channels.
Second Nature operates as a creative and content partner for brands that need clarity, consistency, and scale — not more noise.
We help athletes, founders, and brands turn vision into scalable growth through strategy, content, and creative execution.