Global Brand Strategy & Visual Direction Tailored For You
Founder & Creative Director. EA Sports Creative Director, Adidas Design Director, and former NCAA athlete — now building brands around influential people and the businesses they power.
The background.
I spent nearly two decades inside the biggest names in sport and entertainment. As Creative Director at EA Sports and a Design Director at Adidas, with work across Nike and Converse, I learned the same lesson over and over: the best work never comes from the creative alone. It comes from alignment — product, story, and culture working as one.
Before any of that, I was an NCAA athlete. That's not a footnote. It's the reason I understand the people we build for — the athletes navigating brand, identity, and what comes after the game — from the inside.
Why Second Nature.
Most brands don't have alignment. They have fragmented teams, scattered vendors, and no clear system — so even good work doesn't add up to momentum. I started Second Nature to be the missing piece: an embedded team that plugs into your business and runs it end to end.
We integrate into your goals, install AI-driven process, and build a foundation designed for growth — creatively, culturally, and commercially. Not a studio you hire for a project. A partner that becomes part of how you operate.
The philosophy.
Creative is a by-product of a decision made upstream. Get the strategy right and the work almost designs itself. Build the system, and taste becomes repeatable. That's the whole idea behind the name — great execution should feel like second nature.
We move between a legacy food company, a global athlete, a founder-led startup, and a national services brand without missing a beat. The industry isn't the thread. The thread is the ability to uncover what matters, create a differentiated position, and build the systems that let a brand grow.
“The best work came from alignment. Second Nature is that alignment, made a system.”
